vendredi 17 avril 2015

Promotional dead-end ?

I'm confident enough about the music I produce, and it generally has a good reception among my peers, but in terms of promotion, I'm not really sure what to do anymore.



Any info I present here is not an attempt to brag, but only to present relevant facts to highlight my dilemma.

I've been making electronic music since roughly 2000, and in that time i've been on the cover dvd of computer music magazine, had a track played on the MTV music station, been played on lots of radio stations including BBC Radio 1, and have just recently appeared on an album alongside such giants as Autechre, Orbital, Future Sound of London, Plaid, Luke Vibert, Luke Slater etc.....



I have a pro soundcloud account, I've tried Facebook ads for a week and got squat, I have videos on youtube, I have a blog, twitter, reverberation, a Facebook page......

I have albums on iTunes and spotify, but its moot because no-one knows they are there, and I can't seem to find my audience, which is what I really want.



The problem is this , and I just can't understand it.

I have 1,100 followers on soundcloud, but can't seem to get any more.

My follower count has swung between 1,100 and 1,105 for the last month or so.

Every day, someone new will follow, then the next day they unfollow, then the next day 2 will follow, and the day after 3 will unfollow.

I used to get a lot of comments, but now all I get are likes, or the occasional "nice".



The music is good. Its produced well, and I spend a lot of time creating interesting hooks and melodies, I have an unforgettable logo, I've given out business cards, but i've just reached a state of promotional limbo, or some kind of wtf stalemate that I don't see how I can get out of.



Considering i've done all the above, what else can I do to find my target audience ? People on Facebook only seem interested in clicking like on pictures of cats, and have too short an attention span

I've looked at paying a promoter to do this for me, but any that i've contacted haven't even bothered to reply.



It may sound arrogant to some, but I know that what I do is way better than some artists who have "made it", but my soundcloud follower count hasn't risen by more than 5 in the last month.



Can someone help me understand what is going on, and how best to fix it. There's an audience out there for my music. I know this , but my efforts to promote are inept and ineffective.



I'd really appreciate some help from people who are engaged in marketing / promotion as I know this is the issue.



Thanks in advance.



2M





Promotional dead-end ?

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